1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw – this little book is a fast-paced, fun read and covers just about every marketing tactic pre-1997. Good sage, basic marketing advice. Especially relevant for today’s marketing environment, I promise you’ll find creatively genius ideas that you’ve never thought of.
(The) Creative Habit: Learn It and Use It for Life, by Twyla Tharp. Yes, THAT Twyla Tharp. This is a wonderfully well-written book about creativity. Tharp provides 32 exercises to help unleash your own creativity. I read it one sitting with highlighter in hand and learned a lot. All of us can benefit from learning how to think creatively to break through the blocks and barriers that keep us from our greatest gifts.
(The) Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals, by Cliff Ennico. My good friend and attorney has written the first definitive book on the subject. Ever wish your company could raise capital the Kickstarter(R) way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups. Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do’s and don’ts for entrepreneurs and small-business owners looking to get in early–and do things right.
Elements of a Successful Website, by Matthew Edgar. My friend and colleague, Matthew is a technical marketer who knows the ins and outs of websites. He has helped me and many of my clients over the years. In his first book, he gives practical advice for any size or type of website using best practices to get the most of your digital marketing. No technical expertise required.
Guerilla Marketing, by Jay Conrad Levinson – is an oldie but still a goodie and is actually a series of books, each tailored to a specific marketing niche such as his title specifically for Home-Based Business. Each of the books in this series is worth the read and the franchise has become legendary in business book circles.
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell – written in a no-nonsense, folksy manner by the CEO of Mitchells/Richards/Marshs three of the most successful luxury clothing stores, located here in Connecticut and Long Island. This guy can sell anything to anyone. If you’ve ever been to one of his stores you know the average price of anything in there is several thousand dollars, and his customers beg him for more. Fortunately for us, he tells us exactly how he does it.
Imagineering: How to Profit from Your Creative Powers, by Michael LeBouef, PhD – more than just a marketing book, this is really an idea book and shows the reader how to think big and unleash creative potential personally and professionally.
Meatball Sundae: Is Your Marketing Out of Sync?, by Seth Godin – the premise here is to take a step back from all the “toppings” such as ad words, blogs, videos, etc. and concentrate on the basic ice cream so that you make it great, THEN add the toppings. Billed as “the definitive guide to the fourteen trends no marketer can afford to ignore” this small book is full of interesting and funny stories.
Mismarketing: Case Histories of Marketing Misfires, by Thomas L. Berg – written from an academic point of view in 1970, this interesting book is still very on target. Professor Berg analyzes some of the biggest “oopsies” by some of the biggest US companies including DuPont, General Foods, Dow, and Union Carbide and gives us insight why the misfires happened and how we can avoid those same mistakes.
Where’s My Fifteen Minutes?, by Howard Bragman – written by “the” celebrity PR guy, this is a very good primer on the art of the media and how to harness its power. He should know as he has represented some of the biggest celebrities and companies all over the world.
Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business, by Randye Spina – OK, so I’m shamelessly plugging my own book here, but I’m always so happy when I receive feedback from readers who tell me that my book REALLY helped them. I show you how to market your small business effectively and efficiently without wasting time or budget – period. I promise.