Randye

About Randye Spina

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So far Randye Spina has created 76 blog entries.
3 May, 2016

Small Business Week #DreamSmallBiz 2016

By | 2016-11-14T19:08:37+00:00 May 05, 2016|Categories: Blog|Tags: , , , , |

Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]

23 Feb, 2016

Welcome to Affordable Marketing Solutions

By | 2016-11-14T19:08:37+00:00 Feb 02, 2016|Categories: Uncategorized|

Affordable, accessible marketing for all!™ Affordable Marketing Solutions LLC is a Connecticut-based collaborative agency network of national independent small business marketing specialists, designers, SEO/internet gurus, website creation, copywriters, PR pros, printers, videographers, mailhouse services, photographers & more — all hand-selected, proven professionals in their fields.   Since 2007 AMS has been helping entrepreneurs, small business owners [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | 2016-11-14T19:08:37+00:00 Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]

14 Dec, 2015

Diagram of Strategic Marketing Elements for Small Business

By | 2016-11-14T19:08:39+00:00 Dec 12, 2015|Categories: Blog, Featured|Tags: , , , , , |

Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]

25 Nov, 2015

During This Week of Giving Thanks Remember the Power of a Thank You

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This week I did business with two new places I'd never been before. One was a restaurant; the other a veterinarian. Both of these new businesses seem to be doing most everything right from a start up marketing perspective – good locations; clear street signage (that's how I found them); appropriate pricing; and the like. However, [...]

4 Nov, 2015

Small Business Saturday

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

Now in its 6th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even the US Senate got on board to support the movement and now it is affecting real and lasting change on consumer shopping behavior. Here are some highlights according [...]