Blog

5 Sep, 2017

How to Combat Showrooming

By | 2017-09-08T17:53:56+00:00 Sep 09, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Hundreds more retailers have filed for bankruptcy in 2017 -- a 100% increase over 2016. This represents an enormous cultural shift in the way consumers shop, the impact of which is devastating to both local communities and their small business owners. Many industry experts blame showrooming for this trend. Showrooming occurs when consumers use retail locations [...]

4 Aug, 2017

The Summer Reading List

By | 2017-08-04T10:53:38+00:00 Aug 08, 2017|Categories: Uncategorized|

1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw - this little book is a fast-paced, fun read and covers just about every marketing tactic pre-1997. Good sage, basic marketing advice. Especially relevant for today's marketing environment, I promise you'll find creatively genius ideas that you've never thought of. (The) Creative Habit: Learn [...]

3 Jun, 2017

10 Tips to Manifesting a Marketing Mindset

By | 2017-06-03T14:00:34+00:00 Jun 06, 2017|Categories: Blog|Tags: , , , , , , , |

1. Prioritize Marketing - There is a wise Buddhist saying 'What has long been neglected cannot be restored immediately', and it is so true. Consistency keeps your pipeline full. Of all the business functions you're responsible for, Marketing is the most important. Marketing and all of its components is the only revenue-producing business function there is. [...]

12 Apr, 2017

Using Referrals for Your Small Business Marketing

By | 2017-04-12T16:09:09+00:00 Apr 04, 2017|Categories: Uncategorized|Tags: , , , , , |

Lately I've had the wonderful good fortune to get several substantial referrals from my colleagues and local network. I'm sure you too have been asked "Who do you use for [service/product]?" I've begun making a serious effort both to receive and give high quality referrals to the people I like to do business with and who [...]

8 Mar, 2017

Speak and Ye Shall Get Clients

By | 2017-03-08T12:24:45+00:00 Mar 03, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." Huh?!?!?   So, why is that the [...]

17 Feb, 2017

Love Thy Customer

By | 2017-02-17T14:58:09+00:00 Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | 2016-12-28T21:28:05+00:00 Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | 2016-12-18T14:06:02+00:00 Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | 2016-12-06T14:47:00+00:00 Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

8 Oct, 2016

Are you ready for #SmallBusinessSaturday?

By | 2016-11-14T19:08:37+00:00 Oct 10, 2016|Categories: Blog|Tags: , , , , |

In just a few short weeks, the successful #SmallBusinessSaturday event will take place on November 26, 2016. As always, it falls on Thanksgiving Weekend to follow Black Friday. Now in its 7th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even [...]