Blog

12 Apr, 2017

Using Referrals for Your Small Business Marketing

By | 2017-04-12T16:09:09+00:00 Apr 04, 2017|Categories: Uncategorized|Tags: , , , , , |

Lately I've had the wonderful good fortune to get several substantial referrals from my colleagues and local network. I'm sure you too have been asked "Who do you use for [service/product]?" I've begun making a serious effort both to receive and give high quality referrals to the people I like to do business with and who [...]

8 Mar, 2017

Speak and Ye Shall Get Clients

By | 2017-03-08T12:24:45+00:00 Mar 03, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." Huh?!?!?   So, why is that the [...]

17 Feb, 2017

Love Thy Customer

By | 2017-02-17T14:58:09+00:00 Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | 2016-12-28T21:28:05+00:00 Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | 2016-12-18T14:06:02+00:00 Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | 2016-12-06T14:47:00+00:00 Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

8 Oct, 2016

Are you ready for #SmallBusinessSaturday?

By | 2016-11-14T19:08:37+00:00 Oct 10, 2016|Categories: Blog|Tags: , , , , |

In just a few short weeks, the successful #SmallBusinessSaturday event will take place on November 26, 2016. As always, it falls on Thanksgiving Weekend to follow Black Friday. Now in its 7th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even [...]

3 May, 2016

Small Business Week #DreamSmallBiz 2016

By | 2016-11-14T19:08:37+00:00 May 05, 2016|Categories: Blog|Tags: , , , , |

Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]