Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]
In just a few short weeks, the successful #SmallBusinessSaturday event will take place on November 26, 2016. As always, it falls on Thanksgiving Weekend to follow Black Friday. Now in its 7th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even [...]
Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]
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Affordable, accessible marketing for all!™ Affordable Marketing Solutions LLC is a Connecticut-based collaborative agency network of national independent small business marketing specialists, designers, SEO/internet gurus, website creation, copywriters, PR pros, printers, videographers, mailhouse services, photographers & more — all hand-selected, proven professionals in their fields. Since 2007 AMS has been helping entrepreneurs, small business owners [...]
Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]
Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]