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Affordable, accessible marketing for all!™ Affordable Marketing Solutions LLC is a Connecticut-based collaborative agency network of national independent small business marketing specialists, designers, SEO/internet gurus, website creation, copywriters, PR pros, printers, videographers, mailhouse services, photographers & more — all hand-selected, proven professionals in their fields. Since 2007 AMS has been helping entrepreneurs, small business owners [...]
Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]
Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]
This week I did business with two new places I'd never been before. One was a restaurant; the other a veterinarian. Both of these new businesses seem to be doing most everything right from a start up marketing perspective – good locations; clear street signage (that's how I found them); appropriate pricing; and the like. However, [...]
Now in its 6th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even the US Senate got on board to support the movement and now it is affecting real and lasting change on consumer shopping behavior. Here are some highlights according [...]
Some of the following techniques may be obvious, but others may not. Incorporate these NO cost strategies into your marketing efforts and you will see results: 1. Business Cards - Stash them everywhere: In your briefcase, padfolios, wallet, purse, notebook, pockets - I mean everywhere! You never know when an opportunity arises to give someone your [...]
Each time I receive a call from a prospect to help them with their website, I see mostly the same issues again and again. They range from a poorly done DIY site all the way up to a professionally built site that isn't producing results. No matter what the initial build was, the upkeep is usually [...]