Blog

12 Aug, 2015

3 Questions to Ask Before Embarking on Your Next Small Business Marketing Campaign

By | Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

The best strategic ideas not executed well will always end badly. They're a waste of money, time, and in the end, you'll be no better off than you were prior to the effort. And, in some cases, you could be worse off. So, before embarking on your next small business marketing campaign, ask yourself these three [...]

6 Aug, 2015

What is the Purpose of your Website?

By | Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

I receive a lot of calls regarding websites. It's confusing to most people and unless you're entrenched in this media it's likely you find it all frustrating and so you put it off, filing it in the 'too hard' pile. Common questions I get are: Can you get me on page 1 of Google? Sure, but [...]

30 Jul, 2015

Small Business Owners: Why you Never Want to Hear “I’ll do whatever you want,” From a Service Provider

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , |

Sounds good but don't fall for it. Those who tell you they'll do whatever you want are what I call 'order takers' and you should politely say No, thank you then go find business partners, suppliers, collaborators, colleagues who will consult/coach/advise you on the right things to do — and as importantly, the wrong things to [...]

22 Jul, 2015

Small Business Owners: Are You Sure You’re Getting Through to Your Audience?

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

I get upwards of 200 emails or more per day. It's critical to my time management (and sanity) that I be able to distinguish immediately who sent me the email so that I can prioritize and be efficient. So, I started thinking about all the emails I delete when it isn't clear who the sender is. [...]

16 Jul, 2015

4 Key Differences of B2B vs. B2C Small Business Marketing

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

This past week I was asked to review the website of a company that's going through growing pains, having trouble getting their messaging down and not making any headway. Once I saw their site and social media communications, I could tell why they were having a problem. This company sells high end, state-of-the-art custom software to [...]

7 Jul, 2015

Small Business Owners: Stop Giving it all Away!

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but are not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you're selling to consumers, [...]

1 Jul, 2015

6 Ways You Benefit From Working with a Small Business Marketing Consultant

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Most entrepreneurs I've done business with over these past nine years have come straight out of corporate jobs where they had marketing departments. They never had to think about this critical role of the business and therefore just took it for granted. Once on their own they thought Hey, I can do this but then realize [...]

26 Jun, 2015

Small Business Marketing – Summer Reading List

By | Jun 06, 2015|Categories: Blog, Featured|Tags: , , , , , |

Summer is here & most of us take some time off for some much-needed rest & rejuvenation. But that doesn't mean your marketing has to stop. In fact, while you're enjoying the time off, pick up one or more these great marketing reads: 1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw - [...]

22 May, 2015

Small Business Sales – Part Two

By | May 05, 2015|Categories: Blog, Featured|Tags: , , , , , |

Here, we pick up with the second half of the Sales how-to's, courtesy of my friend and colleague, Gene D'Agostino who is graciously sharing his lifelong knowledge of sales with you here. Last blog we discussed the elements of a systematic sales approach that included: 1. Focus on the customer 2. Engage emotionally 3. Interrupt patterns [...]

24 Apr, 2015

Small Business Sales – The Painless Way to Succeed

By | Apr 04, 2015|Categories: Blog, Featured|Tags: , , , , , |

The Achilles heel of most small business owners is sales, especially cold calling. I hear this time and time again so this blog and next month's, I am addressing this very important topic. My friend and colleague, Gene D'Agostino has graciously shared his lifelong knowledge of sales with you here. Gene is the former VP of [...]