Blog

17 Jan, 2018

The 2018 List of Small Business Tools

By | 2018-01-17T15:09:35+00:00 Jan 01, 2018|Categories: Blog|Tags: , , , , |

When in Rome... For the past couple weeks I've been seeing "18 Ways to Lose Weight," and $18 sales to celebrate the New Year. I think they're a little corny, but I read them right?!?! So, to start off the New Year, here's my contribution to corny marketing.... 18 must-have small business marketing software solutions to [...]

31 Dec, 2017

Consider Working with a Marketing Consultant in 2018

By | 2017-12-31T20:54:32+00:00 Dec 12, 2017|Categories: Blog|Tags: , , , , , , |

Most entrepreneurs I’ve done business with have come straight out of corporate jobs where they had marketing departments. They never had to think about this critical role of the business and therefore just took it for granted. Once on their own they thought Hey, I can do this but then realize they don’t really know how. [...]

12 Nov, 2017

#ShopSmall #SmallBusinessSaturday

By | 2017-11-12T10:35:04+00:00 Nov 11, 2017|Categories: Blog|Tags: , , , , , , |

In celebration of Small Business Saturday on November 25th, here's lots of great information and resources for local business marketing. These helpful tips and techniques will help you get the most from being a local business and be better able to grab your share of the pie. Research shows that: • 74% of all online activity [...]

8 Oct, 2017

Get Ready for Trade Show Season

By | 2017-10-08T14:59:12+00:00 Oct 10, 2017|Categories: Blog|Tags: , , , , , , , |

It's that time of year again when businesses are in the throes of Trade Show season. Trade Shows are great networking opportunities as you exhibit, walk the floor, attend break-out sessions or just go to peruse and meet new business partners. All are ways to stay on top of your industry and worth the effort. Here [...]

3 Jun, 2017

10 Tips to Manifesting a Marketing Mindset

By | 2017-06-03T14:00:34+00:00 Jun 06, 2017|Categories: Blog|Tags: , , , , , , , |

1. Prioritize Marketing - There is a wise Buddhist saying 'What has long been neglected cannot be restored immediately', and it is so true. Consistency keeps your pipeline full. Of all the business functions you're responsible for, Marketing is the most important. Marketing and all of its components is the only revenue-producing business function there is. [...]

17 Feb, 2017

Love Thy Customer

By | 2017-02-17T14:58:09+00:00 Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | 2016-12-28T21:28:05+00:00 Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | 2016-12-18T14:06:02+00:00 Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | 2016-12-06T14:47:00+00:00 Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

8 Oct, 2016

Are you ready for #SmallBusinessSaturday?

By | 2016-11-14T19:08:37+00:00 Oct 10, 2016|Categories: Blog|Tags: , , , , |

In just a few short weeks, the successful #SmallBusinessSaturday event will take place on November 26, 2016. As always, it falls on Thanksgiving Weekend to follow Black Friday. Now in its 7th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even [...]