affordable marketing

2 Sep, 2015

Don’t Let This Happen to Your New Retail Business

By | Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

It happened again. I must be a glutton for punishment, but I just can’t help myself. I try and try to give my money to new small businesses that open in my area but some just don’t get it. I drove by one the other day and it was shuttered and though I wasn’t surprised, I [...]

19 Aug, 2015

The Three Phases of Marketing You Need to Know to be Successful

By | Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

During my tenure in corporate marketing departments I learned that true marketing-oriented organizations budget for each of these elements as part of their marketing arsenal. This is what makes for long-term success. Though the numbers and budgets for these large corporations are far bigger than a small business can afford, the strategies and tactics are exactly [...]

12 Aug, 2015

3 Questions to Ask Before Embarking on Your Next Small Business Marketing Campaign

By | Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

The best strategic ideas not executed well will always end badly. They're a waste of money, time, and in the end, you'll be no better off than you were prior to the effort. And, in some cases, you could be worse off. So, before embarking on your next small business marketing campaign, ask yourself these three [...]

6 Aug, 2015

What is the Purpose of your Website?

By | Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

I receive a lot of calls regarding websites. It's confusing to most people and unless you're entrenched in this media it's likely you find it all frustrating and so you put it off, filing it in the 'too hard' pile. Common questions I get are: Can you get me on page 1 of Google? Sure, but [...]

30 Jul, 2015

Small Business Owners: Why you Never Want to Hear “I’ll do whatever you want,” From a Service Provider

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , |

Sounds good but don't fall for it. Those who tell you they'll do whatever you want are what I call 'order takers' and you should politely say No, thank you then go find business partners, suppliers, collaborators, colleagues who will consult/coach/advise you on the right things to do — and as importantly, the wrong things to [...]

22 Jul, 2015

Small Business Owners: Are You Sure You’re Getting Through to Your Audience?

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

I get upwards of 200 emails or more per day. It's critical to my time management (and sanity) that I be able to distinguish immediately who sent me the email so that I can prioritize and be efficient. So, I started thinking about all the emails I delete when it isn't clear who the sender is. [...]

16 Jul, 2015

4 Key Differences of B2B vs. B2C Small Business Marketing

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

This past week I was asked to review the website of a company that's going through growing pains, having trouble getting their messaging down and not making any headway. Once I saw their site and social media communications, I could tell why they were having a problem. This company sells high end, state-of-the-art custom software to [...]

7 Jul, 2015

Small Business Owners: Stop Giving it all Away!

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but are not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you're selling to consumers, [...]

1 Jul, 2015

6 Ways You Benefit From Working with a Small Business Marketing Consultant

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Most entrepreneurs I've done business with over these past nine years have come straight out of corporate jobs where they had marketing departments. They never had to think about this critical role of the business and therefore just took it for granted. Once on their own they thought Hey, I can do this but then realize [...]

26 Jun, 2015

Small Business Marketing – Summer Reading List

By | Jun 06, 2015|Categories: Blog, Featured|Tags: , , , , , |

Summer is here & most of us take some time off for some much-needed rest & rejuvenation. But that doesn't mean your marketing has to stop. In fact, while you're enjoying the time off, pick up one or more these great marketing reads: 1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw - [...]