affordable marketing

26 Jun, 2015

Small Business Marketing – Summer Reading List

By | Jun 06, 2015|Categories: Blog, Featured|Tags: , , , , , |

Summer is here & most of us take some time off for some much-needed rest & rejuvenation. But that doesn't mean your marketing has to stop. In fact, while you're enjoying the time off, pick up one or more these great marketing reads: 1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw - [...]

22 May, 2015

Small Business Sales – Part Two

By | May 05, 2015|Categories: Blog, Featured|Tags: , , , , , |

Here, we pick up with the second half of the Sales how-to's, courtesy of my friend and colleague, Gene D'Agostino who is graciously sharing his lifelong knowledge of sales with you here. Last blog we discussed the elements of a systematic sales approach that included: 1. Focus on the customer 2. Engage emotionally 3. Interrupt patterns [...]

24 Apr, 2015

Small Business Sales – The Painless Way to Succeed

By | Apr 04, 2015|Categories: Blog, Featured|Tags: , , , , , |

The Achilles heel of most small business owners is sales, especially cold calling. I hear this time and time again so this blog and next month's, I am addressing this very important topic. My friend and colleague, Gene D'Agostino has graciously shared his lifelong knowledge of sales with you here. Gene is the former VP of [...]

27 Mar, 2015

Small Business Sales Tips – Part One

By | Mar 03, 2015|Categories: Blog, Featured|Tags: , , , , , , |

The Achilles heel of most small business owners is sales, especially cold calling. I hear this time and time again. So I've asked my friend and colleague, Gene D'Agostino, a sales trainer to share his lifelong knowledge of sales with me here. I can personally attest to his expertise as I was one of his students. [...]

13 Feb, 2015

Small Business Slogan Development

By | Feb 02, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This post continues with the branding theme as we go to the next step beyond logos which is having a good slogan (aka 'tagline'). A slogan or tagline is a brief sentence - or just a few words - that when located just after your company name, gives your audience a more concrete idea of what [...]

30 Jan, 2015

Small Business Logo Design

By | Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Golden Arches, Bull's-eye, The Swoosh, Big Blue. These are all immediately recognizable even without saying a word. Consumers know exactly which company belongs to which logo. How? And, why should you care? Well, to put it simply the word is "branding." This gives your customers instant identification with your company, product, service & brand. A big [...]

19 Jan, 2015

Small Business Marketing. Revolutionized. #IHaveAPlan

By | Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , |

I'm so excited to announce My Affordable Marketing Plan™ - it really is small business marketing revolutionized. Many months of work, collaboration, design & research have led to this launch. It is the first of its kind, on-demand marketing membership plan exclusively for entrepreneurs, small business owners and self-employed professionals. Plans begin at just $99 month [...]

2 Jan, 2015

Make January a Fresh Start for Your Small Business Marketing Efforts

By | Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , |

Happy New Year! I always think of January as a fresh start. A chance for a 'do-over' from the previous year. After some time off to relax & gather my thoughts, I approach each new year as a clean slate - both personally as well as professionally. If you do the same, then this month is [...]

19 Dec, 2014

Small Business Marketing Research

By | Dec 12, 2014|Categories: Blog, Featured|Tags: , , , , , , , |

If you've got questions, Marketing Research is your key to getting the answers you need to run your business and focus your marketing. Marketing Research is not a cookie-cutter approach and is so flexible, in fact, that small businesses with limited budgets can certainly get the information and insight they need at very affordable costs. Many [...]