affordable marketing

30 Jan, 2015

Small Business Logo Design

By | 2016-11-14T19:08:40+00:00 Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Golden Arches, Bull's-eye, The Swoosh, Big Blue. These are all immediately recognizable even without saying a word. Consumers know exactly which company belongs to which logo. How? And, why should you care? Well, to put it simply the word is "branding." This gives your customers instant identification with your company, product, service & brand. A big [...]

19 Jan, 2015

Small Business Marketing. Revolutionized. #IHaveAPlan

By | 2016-11-14T19:08:40+00:00 Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , |

I'm so excited to announce My Affordable Marketing Plan™ - it really is small business marketing revolutionized. Many months of work, collaboration, design & research have led to this launch. It is the first of its kind, on-demand marketing membership plan exclusively for entrepreneurs, small business owners and self-employed professionals. Plans begin at just $99 month [...]

2 Jan, 2015

Make January a Fresh Start for Your Small Business Marketing Efforts

By | 2016-11-14T19:08:40+00:00 Jan 01, 2015|Categories: Blog, Featured|Tags: , , , , , |

Happy New Year! I always think of January as a fresh start. A chance for a 'do-over' from the previous year. After some time off to relax & gather my thoughts, I approach each new year as a clean slate - both personally as well as professionally. If you do the same, then this month is [...]

19 Dec, 2014

Small Business Marketing Research

By | 2016-11-14T19:08:40+00:00 Dec 12, 2014|Categories: Blog, Featured|Tags: , , , , , , , |

If you've got questions, Marketing Research is your key to getting the answers you need to run your business and focus your marketing. Marketing Research is not a cookie-cutter approach and is so flexible, in fact, that small businesses with limited budgets can certainly get the information and insight they need at very affordable costs. Many [...]

6 Dec, 2014

Small Businesses: Tangibility Pays Off

By | 2016-11-14T19:08:40+00:00 Dec 12, 2014|Categories: Blog, Featured|Tags: , , , , , , , |

Yes, we live in a digital world, however, the world of print is very much alive & doing well. Let's start by looking at some very compelling reasons why small business owners should consider the tangibility success factor of printed materials as part of their marketing mix: 1. Think of how many business emails you receive [...]

21 Nov, 2014

Small Business Press Kits Done Right

By | 2016-11-14T19:08:41+00:00 Nov 11, 2014|Categories: Blog, Featured|Tags: , , , , , , , |

If you've ever wanted to get media coverage but haven't been sure how to do it, I'm going to walk you through the steps to create a Media Kit, also called a Press Kit, and depending upon the specific contents and objective, even a Sales or Promotion Kit. So, why do you need one of these [...]

7 Nov, 2014

Celebrity Books with a Marketing Message

By | 2016-11-14T19:08:41+00:00 Nov 11, 2014|Categories: Blog, Featured|Tags: , , , , , |

I love to read a good juicy book. My favorites are autobiographies & biographies of people I admire or want to learn more about. What I've realized from the past few I've read is that whether they're a business icon (Cathie Black, for example), or a celebrity (Oprah) each story has had some marketing relevance. Even [...]

24 Oct, 2014

Using White Papers to Boost Your Small Business Marketing

By | 2016-11-14T19:08:41+00:00 Oct 10, 2014|Categories: Blog, Featured|Tags: , , , , , , |

A white paper is an authoritative report or guide that helps readers understand an issue, solve a problem, or make a decision. This definition from Wikipedia also (surprisingly) states that white papers orginated in 1922 as a government tool, with the issue of The Churchill White Paper. There are essentially three types of white papers: • [...]

3 Oct, 2014

Show Your Stuff at Trade Shows

By | 2016-11-14T19:08:41+00:00 Oct 10, 2014|Categories: Blog, Featured|Tags: , , , , , , , , |

There are two ways to participate in a trade show: • Buy an exhibit hall pass • Purchase a booth Let's start with the first option which is less expensive & faster as you'll not be purchasing booth space or creating the exhibit. However, you'll still need prep time & a strategy: • If the event [...]

19 Sep, 2014

Just the Data, Ma’am

By | 2016-11-14T19:08:42+00:00 Sep 09, 2014|Categories: Blog, Featured|Tags: , , , , , |

All business owners need to understand basic data points in order to make future decisions, spend budget, hire, move, expand, contract, and succeed. However, not all business owners make it a priority. For example, when I ask "How many hits did your website get after you launched this ad?", I often hear "I don't know," or [...]