affordable marketing

5 Sep, 2014

14 Marketing Tools Small Business Owners Get Wrong – Part Two

By | 2016-11-14T19:08:42+00:00 Sep 09, 2014|Categories: Blog, Featured|Tags: , , , , , , , , , , , |

8. Signage. RANDYE: A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said how great their burritos were and posted a phone number, but there was no location mentioned. Now, if you're hungry and you drive by the sign, or you're on the bus, [...]

29 Aug, 2014

14 Marketing Tools Small Business Owners Get Wrong – part one

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , , , |

1. Business Cards. RANDYE: This is the most frequently used of all small business marketing tools. First, print on the back of the card. You get 100% more space for just 25% more print cost. Also, use the same font and colors on all your marketing materials. This will give you a consistent business identity and [...]

22 Aug, 2014

Public Speaking is a very Affordable Marketing Solution for your Small Business

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , , , , |

Recently, I was invited to be part of SCORE's small business panel so I thought I'd address how to use Public Speaking - an easy, affordable marketing technique anyone can do - to grow your small business. Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two [...]

15 Aug, 2014

Cool down your marketing expenses this summer – try these no- and low-cost tools

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , , |

Take the heat off your summer budget & check out some of these great no- and low-cost marketing tools: 1. Aptimize - Did you know that slow-loading sites are penalized by search engines? To test your site's speed, go to 2. BroadTexter - This is a no cost text messaging service that allows users to [...]

9 Aug, 2014

Summer Marketing

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , |

With little exception, the fall and winter are high revenue-producing months for most businesses. In order to make the most of the time you should have a solid plan for how you will approach this important season. Some key questions to begin with are: 1. What did I do this year that worked? 2. What didn't [...]

19 Jun, 2012

Clients are like spouses, only different

By | 2016-11-14T19:08:42+00:00 Jun 06, 2012|Categories: Blog, Featured|Tags: , , , , , |

I had an experience the other day which made me realize (out loud) that long term client relationships are a lot like spousal relationships. After a while it seems they take each other for granted & the relationship needs a little jazzing up to re-ignite the flames. I was hired to create & manage a very [...]

12 Jul, 2011

Reminds me of an old adage…

By | 2016-11-14T19:08:42+00:00 Jul 07, 2011|Categories: Blog, Featured|Tags: , , , , |

So, today it happened again & I was reminded of one of my favorite quotes. Red Adair said, "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." What happened, you ask? Yet another example of "I can pick your brains & then do it myself for [...]

15 Mar, 2011

No wonder why retail stores are hurting…

By | 2016-11-14T19:08:42+00:00 Mar 03, 2011|Categories: Blog, Featured|Tags: , , , |

Yikes! Today I was running errands in an area of town I'm not frequently in during business hours so I took the opportunity to stop into a jewelry store I'd been in before & remember now that it wasn't such a great experience.So today I'm in there with 2 service items to take care - 1 [...]

24 Mar, 2010

I’ll do whatever you want…

By | 2016-11-14T19:08:42+00:00 Mar 03, 2010|Categories: Blog, Featured|Tags: , , , , |

Sound good? Don't fall for it. The 'professionals' who tell you they'll do whatever you want will be the deathknell of your business. I call these folks "order takers" & you should run as far away as fast as possible as soon as you can with the ultimate goal of finding business partners/suppliers who will coach/advise [...]

17 Feb, 2010

Is sampling right for your business?

By | 2016-11-14T19:08:42+00:00 Feb 02, 2010|Categories: Blog, Featured|Tags: , , , , , |

A few months ago at the end of last semester, I received a small token of appreciation from a student in my class. He gave me a beautiful, small round box of 2 of the most delicious chocolate cookies I ever tasted. It turns out his family owns a chocolate company. Fast forward to Valentine's Day [...]