affordable marketing

15 Aug, 2014

Cool down your marketing expenses this summer – try these no- and low-cost tools

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , , |

Take the heat off your summer budget & check out some of these great no- and low-cost marketing tools: 1. Aptimize - Did you know that slow-loading sites are penalized by search engines? To test your site's speed, go to www.aptimize.com/website-speed-test. 2. BroadTexter - This is a no cost text messaging service that allows users to [...]

9 Aug, 2014

Summer Marketing

By | 2016-11-14T19:08:42+00:00 Aug 08, 2014|Categories: Blog, Featured|Tags: , , , , , |

With little exception, the fall and winter are high revenue-producing months for most businesses. In order to make the most of the time you should have a solid plan for how you will approach this important season. Some key questions to begin with are: 1. What did I do this year that worked? 2. What didn't [...]

19 Jun, 2012

Clients are like spouses, only different

By | 2016-11-14T19:08:42+00:00 Jun 06, 2012|Categories: Blog, Featured|Tags: , , , , , |

I had an experience the other day which made me realize (out loud) that long term client relationships are a lot like spousal relationships. After a while it seems they take each other for granted & the relationship needs a little jazzing up to re-ignite the flames. I was hired to create & manage a very [...]

12 Jul, 2011

Reminds me of an old adage…

By | 2016-11-14T19:08:42+00:00 Jul 07, 2011|Categories: Blog, Featured|Tags: , , , , |

So, today it happened again & I was reminded of one of my favorite quotes. Red Adair said, "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." What happened, you ask? Yet another example of "I can pick your brains & then do it myself for [...]

15 Mar, 2011

No wonder why retail stores are hurting…

By | 2016-11-14T19:08:42+00:00 Mar 03, 2011|Categories: Blog, Featured|Tags: , , , |

Yikes! Today I was running errands in an area of town I'm not frequently in during business hours so I took the opportunity to stop into a jewelry store I'd been in before & remember now that it wasn't such a great experience.So today I'm in there with 2 service items to take care - 1 [...]

24 Mar, 2010

I’ll do whatever you want…

By | 2016-11-14T19:08:42+00:00 Mar 03, 2010|Categories: Blog, Featured|Tags: , , , , |

Sound good? Don't fall for it. The 'professionals' who tell you they'll do whatever you want will be the deathknell of your business. I call these folks "order takers" & you should run as far away as fast as possible as soon as you can with the ultimate goal of finding business partners/suppliers who will coach/advise [...]

17 Feb, 2010

Is sampling right for your business?

By | 2016-11-14T19:08:42+00:00 Feb 02, 2010|Categories: Blog, Featured|Tags: , , , , , |

A few months ago at the end of last semester, I received a small token of appreciation from a student in my class. He gave me a beautiful, small round box of 2 of the most delicious chocolate cookies I ever tasted. It turns out his family owns a chocolate company. Fast forward to Valentine's Day [...]

16 Oct, 2007

Welcome!

By | 2016-11-14T19:08:44+00:00 Oct 10, 2007|Categories: Uncategorized|Tags: , , , , , |

Welcome to my blog!I am celebrating my new site at http://www.myaffordablemarketing.com/ - THE site that advocates 'affordable, accessible marketing for all'....My new site was created for small business owners, entrepreneurs and self-employed professionals who need SOLUTIONS not 'consultants'.Please browse this site and be sure to check out my Marketing Solutions page where clear deliverables and pricing [...]