Lead marketing

24 Oct, 2014

Using White Papers to Boost Your Small Business Marketing

By | 2016-11-14T19:08:41+00:00 Oct 10, 2014|Categories: Blog, Featured|Tags: , , , , , , |

A white paper is an authoritative report or guide that helps readers understand an issue, solve a problem, or make a decision. This definition from Wikipedia also (surprisingly) states that white papers orginated in 1922 as a government tool, with the issue of The Churchill White Paper. There are essentially three types of white papers: • [...]

27 Jul, 2009

A lead is a terrible thing to waste

By | 2016-11-14T19:08:43+00:00 Jul 07, 2009|Categories: Blog, Featured|Tags: , , , , , |

Over the past several weeks I have had the opportunity to speak with several potential clients. One of the standard questions I always ask someone is what they do with their leads. Not surprisingly, I often get one of the following answers:1. What leads? Anytime someone contacts you but has not yet done business with you [...]