low-cost marketing

17 Feb, 2017

Love Thy Customer

By | Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

7 Nov, 2014

Celebrity Books with a Marketing Message

By | Nov 11, 2014|Categories: Blog, Featured|Tags: , , , , , |

I love to read a good juicy book. My favorites are autobiographies & biographies of people I admire or want to learn more about. What I've realized from the past few I've read is that whether they're a business icon (Cathie Black, for example), or a celebrity (Oprah) each story has had some marketing relevance. Even [...]

24 Oct, 2014

Using White Papers to Boost Your Small Business Marketing

By | Oct 10, 2014|Categories: Blog, Featured|Tags: , , , , , , |

A white paper is an authoritative report or guide that helps readers understand an issue, solve a problem, or make a decision. This definition from Wikipedia also (surprisingly) states that white papers orginated in 1922 as a government tool, with the issue of The Churchill White Paper. There are essentially three types of white papers: • [...]

15 Oct, 2008

Effective, inexpensive marketing in this economy

By | Oct 10, 2008|Categories: Blog, Featured|Tags: , , , , , |

Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm…see where I’m going with this?Marketing IS the gas that fuels your business.There simply is no other way to bring revenue in the door without some form of marketing. It’s [...]