my affordable marketing

8 Mar, 2017

Speak and Ye Shall Get Clients

By | Mar 03, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." Huh?!?!?   So, why is that the [...]

17 Feb, 2017

Love Thy Customer

By | Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]

7 Jul, 2015

Small Business Owners: Stop Giving it all Away!

By | Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but are not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you're selling to consumers, [...]

6 Mar, 2015

The ever-important timing consideration of small business marketing

By | Mar 03, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Marketers should take a cue from stand-up comedians - Timing is everything! The other day I spoke with a small business owner to review his marketing campaign that fell flat. He & his partners wanted to know what could be done to improve their efforts in the future. As we're reviewing the piece on the phone [...]