Proven Techniques to Profitably Market Your Small Business

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

3 May, 2016

Small Business Week #DreamSmallBiz 2016

By | May 05, 2016|Categories: Blog|Tags: , , , , |

Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]

14 Dec, 2015

Diagram of Strategic Marketing Elements for Small Business

By | Dec 12, 2015|Categories: Blog, Featured|Tags: , , , , , |

Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]

25 Nov, 2015

During This Week of Giving Thanks Remember the Power of a Thank You

By | Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This week I did business with two new places I'd never been before. One was a restaurant; the other a veterinarian. Both of these new businesses seem to be doing most everything right from a start up marketing perspective – good locations; clear street signage (that's how I found them); appropriate pricing; and the like. However, [...]

4 Nov, 2015

Small Business Saturday

By | Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

Now in its 6th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even the US Senate got on board to support the movement and now it is affecting real and lasting change on consumer shopping behavior. Here are some highlights according [...]

23 Oct, 2015

6 No Cost Small Business Marketing Techniques That Work

By | Oct 10, 2015|Categories: Blog, Featured|Tags: , , , , |

Some of the following techniques may be obvious, but others may not. Incorporate these NO cost strategies into your marketing efforts and you will see results: 1. Business Cards - Stash them everywhere: In your briefcase, padfolios, wallet, purse, notebook, pockets - I mean everywhere! You never know when an opportunity arises to give someone your [...]

30 Sep, 2015

5 Things to do Regularly to Support Your Small Business Website

By | Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , |

Each time I receive a call from a prospect to help them with their website, I see mostly the same issues again and again. They range from a poorly done DIY site all the way up to a professionally built site that isn't producing results. No matter what the initial build was, the upkeep is usually [...]