Proven Techniques to Profitably Market Your Small Business

12 Nov, 2017

#ShopSmall #SmallBusinessSaturday

By | 2017-11-12T10:35:04+00:00 Nov 11, 2017|Categories: Blog|Tags: , , , , , , |

In celebration of Small Business Saturday on November 25th, here's lots of great information and resources for local business marketing. These helpful tips and techniques will help you get the most from being a local business and be better able to grab your share of the pie. Research shows that: • 74% of all online activity [...]

8 Oct, 2017

Get Ready for Trade Show Season

By | 2017-10-08T14:59:12+00:00 Oct 10, 2017|Categories: Blog|Tags: , , , , , , , |

It's that time of year again when businesses are in the throes of Trade Show season. Trade Shows are great networking opportunities as you exhibit, walk the floor, attend break-out sessions or just go to peruse and meet new business partners. All are ways to stay on top of your industry and worth the effort. Here [...]

5 Sep, 2017

How to Combat Showrooming

By | 2017-09-08T17:53:56+00:00 Sep 09, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Hundreds more retailers have filed for bankruptcy in 2017 -- a 100% increase over 2016. This represents an enormous cultural shift in the way consumers shop, the impact of which is devastating to both local communities and their small business owners. Many industry experts blame showrooming for this trend. Showrooming occurs when consumers use retail locations [...]

3 Jun, 2017

10 Tips to Manifesting a Marketing Mindset

By | 2017-06-03T14:00:34+00:00 Jun 06, 2017|Categories: Blog|Tags: , , , , , , , |

1. Prioritize Marketing - There is a wise Buddhist saying 'What has long been neglected cannot be restored immediately', and it is so true. Consistency keeps your pipeline full. Of all the business functions you're responsible for, Marketing is the most important. Marketing and all of its components is the only revenue-producing business function there is. [...]

12 Apr, 2017

Using Referrals for Your Small Business Marketing

By | 2017-04-12T16:09:09+00:00 Apr 04, 2017|Categories: Uncategorized|Tags: , , , , , |

Lately I've had the wonderful good fortune to get several substantial referrals from my colleagues and local network. I'm sure you too have been asked "Who do you use for [service/product]?" I've begun making a serious effort both to receive and give high quality referrals to the people I like to do business with and who [...]

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | 2016-12-28T21:28:05+00:00 Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

18 Dec, 2016

How Great Labeling Keeps Your Customers Coming Back

By | 2016-12-18T14:06:02+00:00 Dec 12, 2016|Categories: Blog|Tags: , , , , , , , , |

After a long, hot summer I couldn’t wait to get back into my winter clothes. I unearthed my favorite pair of tights and promptly stuck my finger right through them rendering them unwearable. I look inside for the tag to get the brand, size, etc. so I can buy more pairs for the season and guess [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | 2016-12-06T14:47:00+00:00 Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

3 May, 2016

Small Business Week #DreamSmallBiz 2016

By | 2016-11-14T19:08:37+00:00 May 05, 2016|Categories: Blog|Tags: , , , , |

Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | 2016-11-14T19:08:37+00:00 Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]