Proven Techniques to Profitably Market Your Small Business

14 Dec, 2015

Diagram of Strategic Marketing Elements for Small Business

By | 2016-11-14T19:08:39+00:00 Dec 12, 2015|Categories: Blog, Featured|Tags: , , , , , |

Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]

25 Nov, 2015

During This Week of Giving Thanks Remember the Power of a Thank You

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This week I did business with two new places I'd never been before. One was a restaurant; the other a veterinarian. Both of these new businesses seem to be doing most everything right from a start up marketing perspective – good locations; clear street signage (that's how I found them); appropriate pricing; and the like. However, [...]

4 Nov, 2015

Small Business Saturday

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

Now in its 6th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even the US Senate got on board to support the movement and now it is affecting real and lasting change on consumer shopping behavior. Here are some highlights according [...]

23 Oct, 2015

6 No Cost Small Business Marketing Techniques That Work

By | 2016-11-14T19:08:39+00:00 Oct 10, 2015|Categories: Blog, Featured|Tags: , , , , |

Some of the following techniques may be obvious, but others may not. Incorporate these NO cost strategies into your marketing efforts and you will see results: 1. Business Cards - Stash them everywhere: In your briefcase, padfolios, wallet, purse, notebook, pockets - I mean everywhere! You never know when an opportunity arises to give someone your [...]

30 Sep, 2015

5 Things to do Regularly to Support Your Small Business Website

By | 2016-11-14T19:08:39+00:00 Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , |

Each time I receive a call from a prospect to help them with their website, I see mostly the same issues again and again. They range from a poorly done DIY site all the way up to a professionally built site that isn't producing results. No matter what the initial build was, the upkeep is usually [...]

19 Aug, 2015

The Three Phases of Marketing You Need to Know to be Successful

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

During my tenure in corporate marketing departments I learned that true marketing-oriented organizations budget for each of these elements as part of their marketing arsenal. This is what makes for long-term success. Though the numbers and budgets for these large corporations are far bigger than a small business can afford, the strategies and tactics are exactly [...]

12 Aug, 2015

3 Questions to Ask Before Embarking on Your Next Small Business Marketing Campaign

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

The best strategic ideas not executed well will always end badly. They're a waste of money, time, and in the end, you'll be no better off than you were prior to the effort. And, in some cases, you could be worse off. So, before embarking on your next small business marketing campaign, ask yourself these three [...]

6 Aug, 2015

What is the Purpose of your Website?

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

I receive a lot of calls regarding websites. It's confusing to most people and unless you're entrenched in this media it's likely you find it all frustrating and so you put it off, filing it in the 'too hard' pile. Common questions I get are: Can you get me on page 1 of Google? Sure, but [...]

30 Jul, 2015

Small Business Owners: Why you Never Want to Hear “I’ll do whatever you want,” From a Service Provider

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , |

Sounds good but don't fall for it. Those who tell you they'll do whatever you want are what I call 'order takers' and you should politely say No, thank you then go find business partners, suppliers, collaborators, colleagues who will consult/coach/advise you on the right things to do — and as importantly, the wrong things to [...]

22 Jul, 2015

Small Business Owners: Are You Sure You’re Getting Through to Your Audience?

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

I get upwards of 200 emails or more per day. It's critical to my time management (and sanity) that I be able to distinguish immediately who sent me the email so that I can prioritize and be efficient. So, I started thinking about all the emails I delete when it isn't clear who the sender is. [...]