Proven Techniques to Profitably Market Your Small

19 Feb, 2018

Customer Experience is your best competitive defense

By | 2018-02-19T19:59:49+00:00 Feb 02, 2018|Categories: Blog|Tags: , , , , , , , , , , , , , |

Did you know that front line employees can have a greater impact on brand perception than any other factor and can kill even the best marketing intentions on contact? Recently, I walked into a business I've been frequenting for many years now. While trying to make an appointment, the clerk answered the phone completely dismissing me. [...]

8 Mar, 2017

Speak and Ye Shall Get Clients

By | 2017-03-08T12:24:45+00:00 Mar 03, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." Huh?!?!?   So, why is that the [...]

17 Feb, 2017

Love Thy Customer

By | 2017-02-17T14:58:09+00:00 Feb 02, 2017|Categories: Blog|Tags: , , , , , , , |

Did you know: According to NewVoiceMedia, an estimated $41 billion is lost by US companies alone each year due to poor Customer Service. The probability of selling to an existing satisfied customer is 14 times higher than the probability of selling to a new customer, says Marketing Metrics. Price-related issues are less detrimental to a business [...]

2 Sep, 2015

Don’t Let This Happen to Your New Retail Business

By | 2016-11-14T19:08:39+00:00 Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

It happened again. I must be a glutton for punishment, but I just can’t help myself. I try and try to give my money to new small businesses that open in my area but some just don’t get it. I drove by one the other day and it was shuttered and though I wasn’t surprised, I [...]

6 Mar, 2015

The ever-important timing consideration of small business marketing

By | 2016-11-14T19:08:40+00:00 Mar 03, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Marketers should take a cue from stand-up comedians - Timing is everything! The other day I spoke with a small business owner to review his marketing campaign that fell flat. He & his partners wanted to know what could be done to improve their efforts in the future. As we're reviewing the piece on the phone [...]