Randye Spina

8 Oct, 2016

Are you ready for #SmallBusinessSaturday?

By | 2016-11-14T19:08:37+00:00 Oct 10, 2016|Categories: Blog|Tags: , , , , |

In just a few short weeks, the successful #SmallBusinessSaturday event will take place on November 26, 2016. As always, it falls on Thanksgiving Weekend to follow Black Friday. Now in its 7th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even [...]

3 May, 2016

Small Business Week #DreamSmallBiz 2016

By | 2016-11-14T19:08:37+00:00 May 05, 2016|Categories: Blog|Tags: , , , , |

Celebrate Small Business Week using these tips and techniques. Price promotions can be the easy fall back position to market your small business, but it's far from the only way to do so. Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but not always a good thing. At least not for the small business [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | 2016-11-14T19:08:37+00:00 Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]

14 Dec, 2015

Diagram of Strategic Marketing Elements for Small Business

By | 2016-11-14T19:08:39+00:00 Dec 12, 2015|Categories: Blog, Featured|Tags: , , , , , |

Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]

25 Nov, 2015

During This Week of Giving Thanks Remember the Power of a Thank You

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This week I did business with two new places I'd never been before. One was a restaurant; the other a veterinarian. Both of these new businesses seem to be doing most everything right from a start up marketing perspective – good locations; clear street signage (that's how I found them); appropriate pricing; and the like. However, [...]

4 Nov, 2015

Small Business Saturday

By | 2016-11-14T19:08:39+00:00 Nov 11, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

Now in its 6th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall and #ShopLocal for the holiday season. In 2011 even the US Senate got on board to support the movement and now it is affecting real and lasting change on consumer shopping behavior. Here are some highlights according [...]

23 Oct, 2015

6 No Cost Small Business Marketing Techniques That Work

By | 2016-11-14T19:08:39+00:00 Oct 10, 2015|Categories: Blog, Featured|Tags: , , , , |

Some of the following techniques may be obvious, but others may not. Incorporate these NO cost strategies into your marketing efforts and you will see results: 1. Business Cards - Stash them everywhere: In your briefcase, padfolios, wallet, purse, notebook, pockets - I mean everywhere! You never know when an opportunity arises to give someone your [...]

30 Sep, 2015

5 Things to do Regularly to Support Your Small Business Website

By | 2016-11-14T19:08:39+00:00 Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , |

Each time I receive a call from a prospect to help them with their website, I see mostly the same issues again and again. They range from a poorly done DIY site all the way up to a professionally built site that isn't producing results. No matter what the initial build was, the upkeep is usually [...]

2 Sep, 2015

Don’t Let This Happen to Your New Retail Business

By | 2016-11-14T19:08:39+00:00 Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

It happened again. I must be a glutton for punishment, but I just can’t help myself. I try and try to give my money to new small businesses that open in my area but some just don’t get it. I drove by one the other day and it was shuttered and though I wasn’t surprised, I [...]

19 Aug, 2015

The Three Phases of Marketing You Need to Know to be Successful

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

During my tenure in corporate marketing departments I learned that true marketing-oriented organizations budget for each of these elements as part of their marketing arsenal. This is what makes for long-term success. Though the numbers and budgets for these large corporations are far bigger than a small business can afford, the strategies and tactics are exactly [...]