sales promotion

5 Sep, 2014

14 Marketing Tools Small Business Owners Get Wrong – Part Two

By | 2016-11-14T19:08:42+00:00 Sep 09, 2014|Categories: Blog, Featured|Tags: , , , , , , , , , , , |

8. Signage. RANDYE: A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said how great their burritos were and posted a phone number, but there was no location mentioned. Now, if you're hungry and you drive by the sign, or you're on the bus, [...]

17 Feb, 2010

Is sampling right for your business?

By | 2016-11-14T19:08:42+00:00 Feb 02, 2010|Categories: Blog, Featured|Tags: , , , , , |

A few months ago at the end of last semester, I received a small token of appreciation from a student in my class. He gave me a beautiful, small round box of 2 of the most delicious chocolate cookies I ever tasted. It turns out his family owns a chocolate company. Fast forward to Valentine's Day [...]