small business

8 Mar, 2017

Speak and Ye Shall Get Clients

By | 2017-03-08T12:24:45+00:00 Mar 03, 2017|Categories: Uncategorized|Tags: , , , , , , , |

Jerry Seinfeld's joke said it best "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy." Huh?!?!?   So, why is that the [...]

28 Dec, 2016

Start 2017 with a Small Business Marketing SWOT!

By | 2016-12-28T21:28:05+00:00 Dec 12, 2016|Categories: Blog, Uncategorized|Tags: , , , , , |

That's right -- a SWOT. This tried and true academic exercise can reveal much about your small business. It helps in several ways not the least of which is that it forces you to take the outsider's perspective about your own business. This objective way of strategically analyzing your business through the lens of a rigid [...]

13 Nov, 2016

Should you Consider B2G Marketing?

By | 2016-12-06T14:47:00+00:00 Nov 11, 2016|Categories: Blog|Tags: , , , , , , |

Would you like to tap into the almost $400 billion dollar Federal spending annually? With just a little effort, you can become a government contractor. Doing business with local, state or federal governments allows small businesses to compete on a level playing field across industries, professions and specialties. Log on to FedBizOpps to see what I [...]

10 Jan, 2016

Using Memberships as a Small Business Marketing Strategy

By | 2016-11-14T19:08:37+00:00 Jan 01, 2016|Categories: Blog, Featured|Tags: , , , , , |

Some years ago while living in Southern California I was asked to be the guest speaker at an upcoming Chamber of Commerce meeting. Turns out it was the month of January that I was scheduled for. I remember the President of the Chamber telling me to be sure I had 100 copies of my handouts because [...]

14 Dec, 2015

Diagram of Strategic Marketing Elements for Small Business

By | 2016-11-14T19:08:39+00:00 Dec 12, 2015|Categories: Blog, Featured|Tags: , , , , , |

Often when I speak to a prospect they ask "What am I doing wrong?," or they tell me "I've been doing XYZ marketing but it isn't working." The answer can be that you ARE doing the right thing, but not to the right segment, or your timing is off, or the tactic is being done correctly, [...]

2 Sep, 2015

Don’t Let This Happen to Your New Retail Business

By | 2016-11-14T19:08:39+00:00 Sep 09, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

It happened again. I must be a glutton for punishment, but I just can’t help myself. I try and try to give my money to new small businesses that open in my area but some just don’t get it. I drove by one the other day and it was shuttered and though I wasn’t surprised, I [...]

19 Aug, 2015

The Three Phases of Marketing You Need to Know to be Successful

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

During my tenure in corporate marketing departments I learned that true marketing-oriented organizations budget for each of these elements as part of their marketing arsenal. This is what makes for long-term success. Though the numbers and budgets for these large corporations are far bigger than a small business can afford, the strategies and tactics are exactly [...]

12 Aug, 2015

3 Questions to Ask Before Embarking on Your Next Small Business Marketing Campaign

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , |

The best strategic ideas not executed well will always end badly. They're a waste of money, time, and in the end, you'll be no better off than you were prior to the effort. And, in some cases, you could be worse off. So, before embarking on your next small business marketing campaign, ask yourself these three [...]

6 Aug, 2015

What is the Purpose of your Website?

By | 2016-11-14T19:08:39+00:00 Aug 08, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

I receive a lot of calls regarding websites. It's confusing to most people and unless you're entrenched in this media it's likely you find it all frustrating and so you put it off, filing it in the 'too hard' pile. Common questions I get are: Can you get me on page 1 of Google? Sure, but [...]

30 Jul, 2015

Small Business Owners: Why you Never Want to Hear “I’ll do whatever you want,” From a Service Provider

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , |

Sounds good but don't fall for it. Those who tell you they'll do whatever you want are what I call 'order takers' and you should politely say No, thank you then go find business partners, suppliers, collaborators, colleagues who will consult/coach/advise you on the right things to do — and as importantly, the wrong things to [...]