small business

30 Jul, 2015

Small Business Owners: Why you Never Want to Hear “I’ll do whatever you want,” From a Service Provider

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , |

Sounds good but don't fall for it. Those who tell you they'll do whatever you want are what I call 'order takers' and you should politely say No, thank you then go find business partners, suppliers, collaborators, colleagues who will consult/coach/advise you on the right things to do — and as importantly, the wrong things to [...]

22 Jul, 2015

Small Business Owners: Are You Sure You’re Getting Through to Your Audience?

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

I get upwards of 200 emails or more per day. It's critical to my time management (and sanity) that I be able to distinguish immediately who sent me the email so that I can prioritize and be efficient. So, I started thinking about all the emails I delete when it isn't clear who the sender is. [...]

16 Jul, 2015

4 Key Differences of B2B vs. B2C Small Business Marketing

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , , |

This past week I was asked to review the website of a company that's going through growing pains, having trouble getting their messaging down and not making any headway. Once I saw their site and social media communications, I could tell why they were having a problem. This company sells high end, state-of-the-art custom software to [...]

7 Jul, 2015

Small Business Owners: Stop Giving it all Away!

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Groupon, Amazon Local, Val-Pak, Comparison sites, Sunday coupons...discounts are everywhere but are not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you're selling to consumers, [...]

1 Jul, 2015

6 Ways You Benefit From Working with a Small Business Marketing Consultant

By | 2016-11-14T19:08:39+00:00 Jul 07, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Most entrepreneurs I've done business with over these past nine years have come straight out of corporate jobs where they had marketing departments. They never had to think about this critical role of the business and therefore just took it for granted. Once on their own they thought Hey, I can do this but then realize [...]

26 Jun, 2015

Small Business Marketing – Summer Reading List

By | 2016-11-14T19:08:39+00:00 Jun 06, 2015|Categories: Blog, Featured|Tags: , , , , , |

Summer is here & most of us take some time off for some much-needed rest & rejuvenation. But that doesn't mean your marketing has to stop. In fact, while you're enjoying the time off, pick up one or more these great marketing reads: 1001 Ways to Market Yourself and Your Small Business, by Lisa Shaw - [...]

27 Mar, 2015

Small Business Sales Tips – Part One

By | 2016-11-14T19:08:40+00:00 Mar 03, 2015|Categories: Blog, Featured|Tags: , , , , , , |

The Achilles heel of most small business owners is sales, especially cold calling. I hear this time and time again. So I've asked my friend and colleague, Gene D'Agostino, a sales trainer to share his lifelong knowledge of sales with me here. I can personally attest to his expertise as I was one of his students. [...]

6 Mar, 2015

The ever-important timing consideration of small business marketing

By | 2016-11-14T19:08:40+00:00 Mar 03, 2015|Categories: Blog, Featured|Tags: , , , , , , |

Marketers should take a cue from stand-up comedians - Timing is everything! The other day I spoke with a small business owner to review his marketing campaign that fell flat. He & his partners wanted to know what could be done to improve their efforts in the future. As we're reviewing the piece on the phone [...]

13 Feb, 2015

Small Business Slogan Development

By | 2016-11-14T19:08:40+00:00 Feb 02, 2015|Categories: Blog, Featured|Tags: , , , , , , |

This post continues with the branding theme as we go to the next step beyond logos which is having a good slogan (aka 'tagline'). A slogan or tagline is a brief sentence - or just a few words - that when located just after your company name, gives your audience a more concrete idea of what [...]